Malaysia’s Astro selects Alcatel-Lucent to deliver premium video content to SmartPhones

Paris, July 7, 2010 – Alcatel-Lucent (Euronext Paris and NYSE: ALU) announced today that it has been selected by Measat Broadcast Network Systems (Astro), Malaysia’s largest pay TV operator, to deliver an end-to-end multimedia solution to support the delivery of the first television service optimized for SmartPhones in the country.

To support the new service, Alcatel-Lucent has deployed a multi-screen solution enabling Astro to enhance its Astro B.player smartphone service. The service allows Astro’s subscribers with an iPhone, a Blackberry, a Java-based or a Symbian-based Smartphone to enjoy premium services such as live TV and video on demand clips.

Taking advantage of the current 2010 FIFA World Cup in South Africa, subscribers can touch, flip and scroll through the interactive multimedia features to follow the progression and games of their favorite teams either in LIVE, or video on demand from anywhere using their Smartphones over the Maxis network.

Astro currently broadcasts 125 pay TV channels across Malaysia to over 2.9 million subscribers in multiple languages. Using Alcatel-Lucent’s solution, Astro will distribute its multimedia services beyond the Maxis network and will also deliver a unique environment for premium sponsorships.

Eric Foo, Astro’s vice president of New Media Business said: “At Astro, we are committed to continuously enrich the lives of our customers by offering the best content along with the optimum technology to deliver that content on the customer’s chosen device. The Astro B.player is part of our Astro B.yond next generation offering and is a testament of our continuous efforts in bringing technology-enhanced services that offer convenience and flexibility for Malaysians. We understand that Malaysians are increasingly more mobile and that we no longer access information and entertainment through one screen. The Astro B.player application meets this new trend as it allows Malaysians to watch the FIFA World Cup 2010 on the Astro platform while on the move.”

Alcatel-Lucent’s innovative solution helps Astro build a network which will intelligently deliver new multimedia services to the changing consumer entertainment demand on mobile screens. The solution brings flexibility in supporting new services and devices and enables seamless connections between the various multimedia delivery systems available today, allowing service providers to reduce the time, complexity and cost inherent in creating services for the various screens it supports.

“This project is a groundbreaking achievement for Alcatel-Lucent as it epitomizes the creative use of our multimedia solutions to introduce an entirely new set of services and the associated revenue that comes with it. Our multimedia solutions strategy helps create new opportunities for everyone in the digital media value chain,” saidRajeev Singh-Molares, president of Alcatel-Lucent’s activities in Asia-Pacific.

As part of this agreement Alcatel-Lucent is leveraging its extensive experience in multimedia by providing a full suite of comprehensive services including network design, integration, installation and commissioning of the system, as well as design of the end-user interface and client and WAP portal customization.

About Astro TV
Astro TV is Malaysia’s leading multimedia broadcaster and producer of Malay, Chinese, Indian and English language programming content. It owns and operates the only direct-to-home satellite TV service with access to some 14 million viewers in over 2.93 million homes, representing 49% of TV homes in Malaysia, making it one of the biggest pay TV operators in South East Asia. It currently offers over 125 TV channels, including 8 HD channels and 32 Astro-branded channels of original and aggregated content of various genres in multiple languages. Astro is also the first to introduce High Definition (HD) broadcast in Malaysia through Astro B.yond, making it a leading edge innovator.


Alcatel-Lucent Foundation donates US$110,000 to support Off Road Kids Foundation in Germany, a relief organization for homeless children and run-aways

Stuttgart, July 6, 2010 – The Alcatel-Lucent Foundation, the philanthropic arm of Alcatel-Lucent (Euronext Paris and NYSE: ALU)is supporting the street-worker initiative Off Road Kids in Germany this year with a donation of US$110,000. This is the largest charitable project carried out by the Foundation in Germany to date. In addition to the funds, the team at Alcatel-Lucent has committed to collecting used mobile phones for recycling to earn additional funds for the Off Road Kids Foundation.

Off Road Kids is dedicated to give new perspectives to street children in Germany. It is the only relief organization in this field which is operating country-wide. Existing entirely on donations, without any state subsidies, the organisation runs street-work stations in Berlin, Hamburg, Dortmund and Cologne. It also operates an advice hotline for parents and two children’s homes. Since 1994, the organisation has been able to get more than 1,800 young people off the streets, providing them with educational and career opportunities that had been unavailable to them.

The commitment to Off Road Kids is part of Alcatel-Lucent’s worldwide Corporate Social Responsibility initiatives. The company and its employees are committed to being responsible and active citizens and as part of that commitment strive to improve the living conditions of people in the countries where Alcatel-Lucent is active. The focal point of the foundation’s activities is around supporting educational program for young people.

“I am delighted that we have been able to gain Alcatel-Lucent as a sponsor for Off Road Kids. Our street work activities can only be possible if we have generous support. The aid we provide helps those children and young people living on the edge of our society. We are working to get them off the streets and give them a future so they can become contributing members of German society. This means that our work does not only have a social aspect but makes sense economically,” says Markus Seidel, Chairman of the Board at the Off Road Kids Foundation.

Alongside the financial commitment of the company, the German Alcatel-Lucent team is also making a contribution by collecting old mobile phones that will then be recycled. Off Road Kids will receive a donation of 2.00 Euro from Vodafone for each phone collected. In June collection points were set up at all Alcatel-Lucent locations in Germany, and so far some 1,100 mobile phones have been collected, earning an additional 2,200 Euro in donations for the organization.

“With the aid we give to Off Road Kids and other social projects, we underline the core values of our company – social responsibility for the communities in which we and our customers live and work. We are very aware of the responsibility we have to be a responsible corporate citizen, and our goal is to make our society a bit more socially aware of the plight of some of its disadvantaged citizens and more liveable for all of us,” says Alf Henryk Wulf, Chairman of the Board at Alcatel-Lucent Deutschland AG. “By realising private initiatives and being involved in projects which promote the company, our staff also make a personal and direct contribution towards a better society. I think this is outstanding and I am proud of this commitment.”

Alongside the aid organisation Off Road Kids, Alcatel-Lucent in Germany also supports other CSR projects by means of voluntary activities carried out by the team, as well as private and corporate donations including the Star Care Truck in Stuttgart, the kindergarten ”Schatzkiste“, in direct proximity to the company campus in Stuttgart, the national ”Girls’ Day“ in numerous locations and the “International Day of Caring“ taking place at schools and kindergartens in Stuttgart and Nuremberg.

“The Alcatel-Lucent Foundation applauds the work Off the Road Kids is doing to help these children and young people who have too few people to turn to for help and we are pleased that we will be able to provide funding to help them continue this important work. Their work aligns perfectly with one of the focus areas of the Foundation to support programs aimed at helping disadvantage youth find educational and career opportunities,” said Beatrice Tassot, Executive Director, Alcatel-Lucent Foundation.

About Off Road Kids
Since 1994 Off Road Kids is the only aid organisation working for street children in throughout Germany. Without any state funds, the Off Road Kids Foundation runs its own Streetwork stations in Berlin, Hamburg, Dortmund and Cologne as well as a hotline for parents, two children’s homes and the Institut für Pädagogikmanagement (IfPM). In the past 16 years, the organisation has got over 1,800 young people off the streets and given them new perspectives. external

Hong Kong Broadband Network leverages Alcatel-Lucent’s GPON solution to offer 1 Gbps broadband services to residential customers

Paris, July 6, 2010 – Hong Kong Broadband Network Limited (HKBN), a wholly-owned subsidiary of City Telecom (H.K.) Limited (SEHK: 1137 and NASDAQ: CTEL), has launched a symmetric 1 Gbps broadband services offering – powered by Alcatel-Lucent’s gigabit passive optical network (GPON) solution. At US$26/month, the offer, which targets Hong Kong’s residential market, is amongst the world’s best “value for money” broadband deals.

The demand for bandwidth in Hong Kong is growing at an exponential rate – driven by the popularity of cloud computing applications and high-definition, interactive multimedia services such as HD IPTV and online gaming.According to the latest figures from the Office of the Telecommunications Authority in Hong Kong, residential broadband penetration in Hong Kong has reached 81.4%, amongst the highest in the world.

“In response to the growing need for bandwidth, we have been working with Alcatel-Lucent for years now, leveraging their fiber-to-the-home (FTTH) expertise to deploy a world-class broadband network,” said Ivan Tam, Chief Technology Officer of HKBN. “Alcatel-Lucent’s GPON solution enables us to offer affordable broadband services on a mass-market scale, while readying our network for future demands – driven by super high-definition and 3D interactive multimedia applications.”

HKBN is the fastest growing broadband service provider in Hong Kong and is first to provide symmetric 100 Mbps and 1 Gbps broadband services to Hong Kong’s residential broadband users. A pioneer in fiber solutions deployment, HKBN’s commitment has been instrumental in making Hong Kong a global fiber oasis.

“Alcatel-Lucent has been working closely with HKBN since 2007 to deploy our gigabit passive optical network (GPON) solution, to make their broadband network ‘smarter’ – delivering more services, more flexibly, and at dramatically faster speeds,” said Rajeev Singh-Molares, president of Alcatel-Lucent’s activities in Asia Pacific. “We remain committed to providing our customer with Alcatel-Lucent’s best-of-breed solutions and global expertise, enabling HKBN to maintain its leadership position in offering advanced broadband services.”

Alcatel-Lucent has deployed its 7342 Intelligent Services Access Manager Fiber-to-the-User (ISAM FTTU) solution. Leveraging Alcatel-Lucent’s High Leverage NetworkTM (HLN) architecture, the scalable platform enables the seamless delivery of high-speed broadband multimedia services to mass markets – such as high-speed data, IPTV, VoIP and content on demand in a cost-effective manner.

Alcatel-Lucent is the worldwide leader in the fixed broadband access market, supporting the largest mass deployments of video, voice and data services.Today, one out of three fixed broadband subscribers around the world is served through an access network provided by Alcatel-Lucent. Alcatel-Lucent is currently involved in more than 100 FTTH projects worldwide, over 85 of which are based on GPON technology. Alcatel-Lucent recently received the FTTH Council Europe’s Innovation Award in the “Technological and Technical Innovation” category with its 10 Gbps GPON prototype, demonstrating its leadership in developing innovative technologies, and foreshadowing the company’s ability to provide virtually unlimited bandwidth to the citizens of Hong Kong.

About City Telecom / Hong Kong Broadband Network
Established in 1992, City Telecom (H.K.) Limited (SEHK : 1137, NASDAQ : CTEL) provides integrated telecommunications services in Hong Kong via its own self-built fibre network. City Telecom’s wholly-owned subsidiary, Hong Kong Broadband Network Limited (HKBN), is the fastest growing broadband service provider in Hong Kong. HKBN offers a diversified portfolio of innovative products that service over 1,027,000 subscriptions for broadband, local telephony and IP-TV services. The company has built a solid market position with top-of-the-line applications and practices enabling it substantial growth. The company takes great pride in developing its 3,000 Talent force into a competitive advantage. Additional information on City Telecom can be found at external

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