Apple Inc. unveils iPad 2 tablet

In a media event on March 2, Apple Inc. unveiled its iPad 2 tablet computer, the successor to the company’s iPad. The announcement was made at the Yerba Buena Center for the Arts in San Francisco, California. CEO Steve Jobs appeared at the event and introduced the new product, with FaceTime video messaging (with front and rear cameras) as well as a new dual-core Apple A5 processor.

Apple ipad 2.

The iPad 2 is an all new design and has several improvements over the original iPad. The device runs on an dual-core Apple A5 CPU. According to Jobs, the CPU’s new dual-core capability enhances multitasking and doubles the processing speed. Apple additionally introduced a magnetic ‘Smart Cover’ accessory that snaps to the front screen of the device along with several new apps ported from the Mac OS X operating system and the iPhone. These include iMovie, GarageBand, and Photo Booth. The new iPad introduces front and rear cameras which enable FaceTime. The new tablet is 15% lighter and 33% thinner than the previous version – thinner than an iPhone 4 – and has beveled edges. It will be available in black and white. The device continues to be capable of ten hours of battery life on a single charge.

The announcement comes after months of rumors about a successor to the original iPad. Competitors have designed tablets to compete with the iPad such as Motorola’s Xoom powered by the Android operating system. One research analyst predicted that iPads would still make up at least 20 million of the more than 24 million tablet computers sold in the United States in 2011. Another analyst credited the Apple’s App store for iPad’s continued success. The device will become available in the United States on March 11, 2011, available in 16, 32, or 64 gigabytes. iPad 2’s 3G models can connect to the wireless networks of AT&T or Verizon Wireless and Wi-Fi. The iPad 2 will start at US$499. In tandem with the announcement, Apple reduced the price of its original iPad to US$399. Shares of Apple inc. rose $2.81, closing at US$352.12 the day of the announcement.

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iPhone 4 Arrives in 17 More Countries This Friday

CUPERTINO, California—July 26, 2010—Apple’s iPhone® 4 will be available in 17 more countries this Friday, July 30. iPhone 4 features FaceTime®, which makes video calling as easy as one tap, Apple’s new Retina display, the highest resolution display ever built into a phone, resulting in stunning text, images and video, and a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world.

iphone 4

Beginning this Friday, customers can purchase iPhone 4 in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland. iPhone 4 will be available for purchase through Apple’s retail and online stores and Apple® Authorized Resellers.

iPhone 4 also features a 5 megapixel camera with LED flash, HD 720p video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time.* iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which features Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform.

Pricing & Availability
iPhone 4 will be available in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland this Friday, July 30.

iPhone 4 is currently available in France, Germany, Japan, the UK and the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model. iPhone 4 will roll out to many more countries later this year and Apple will announce availability and local pricing for these additional countries at a later date.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Letter from Apple Regarding iPhone 4

Dear iPhone 4 Users,

The iPhone 4 has been the most successful product launch in Apple’s history. It has been judged by reviewers around the world to be the best smartphone ever, and users have told us that they love it. So we were surprised when we read reports of reception problems, and we immediately began investigating them. Here is what we have learned.

To start with, gripping almost any mobile phone in certain ways will reduce its reception by 1 or more bars. This is true of iPhone 4, iPhone 3GS, as well as many Droid, Nokia and RIM phones. But some users have reported that iPhone 4 can drop 4 or 5 bars when tightly held in a way which covers the black strip in the lower left corner of the metal band. This is a far bigger drop than normal, and as a result some have accused the iPhone 4 of having a faulty antenna design.

At the same time, we continue to read articles and receive hundreds of emails from users saying that iPhone 4 reception is better than the iPhone 3GS. They are delighted. This matches our own experience and testing. What can explain all of this?

We have discovered the cause of this dramatic drop in bars, and it is both simple and surprising.

Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong. Our formula, in many instances, mistakenly displays 2 more bars than it should for a given signal strength. For example, we sometimes display 4 bars when we should be displaying as few as 2 bars. Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars. Their big drop in bars is because their high bars were never real in the first place.

To fix this, we are adopting AT&T’s recently recommended formula for calculating how many bars to display for a given signal strength. The real signal strength remains the same, but the iPhone’s bars will report it far more accurately, providing users a much better indication of the reception they will get in a given area. We are also making bars 1, 2 and 3 a bit taller so they will be easier to see.

We will issue a free software update within a few weeks that incorporates the corrected formula. Since this mistake has been present since the original iPhone, this software update will also be available for the iPhone 3GS and iPhone 3G.

We have gone back to our labs and retested everything, and the results are the same— the iPhone 4’s wireless performance is the best we have ever shipped. For the vast majority of users who have not been troubled by this issue, this software update will only make your bars more accurate. For those who have had concerns, we apologize for any anxiety we may have caused.

As a reminder, if you are not fully satisfied, you can return your undamaged iPhone to any Apple Retail Store or the online Apple Store within 30 days of purchase for a full refund.

We hope you love the iPhone 4 as much as we do.

Thank you for your patience and support.

Apple

Apple Sells One Million iPads

CUPERTINO, California—May 3, 2010—Apple® today announced that it sold its one millionth iPad™ on Friday, just 28 days after its introduction on April 3. iPad users have already downloaded over 12 million apps from the App Store and over 1.5 million ebooks from the new iBookstore.

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Steve Jobs, Apple’s CEO. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad is 0.5 inches thin and weighs just 1.5 pounds—thinner and lighter than any laptop or netbook—and delivers up to 10 hours of battery life.*

Developers have created over 5,000 exciting new apps for iPad that take advantage of its Multi-Touch user interface, large screen and high-quality graphics. iPad will run almost all of the more than 200,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®.

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

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